Riverview
iWAXu
Serving Riverview, Brandon & South Tampa Bay
Est. 2012 · All Genders · All Bodies · All Skin Types
Our Secret Weapon
The Wax That Changes Everything
Most salons use whatever wax is cheapest. We spent years researching and testing formulas before creating our own exclusive elastic wax blend — and the difference is immediately noticeable.
Our wax is 100% all-natural and hypoallergenic — designed to be gentler on the skin and typically causes less redness than traditional wax. It grips the hair, not the skin, making the process faster and more effective. Some guests may still experience temporary redness or sensitivity depending on their skin type, medications, skincare products, or other contraindications.
"Elastic wax is a game-changer. It flexes with the skin instead of pulling against it — which means less irritation, less redness, and smoother results that last longer."
What We Offer
Services at Riverview
Brazilian Wax
Full removal or shaping — your choice, your comfort.
Bikini Wax
Clean lines and smooth results every time.
Leg Waxing
Full leg, half leg, or just the lower — we've got you.
Back & Chest Waxing
Smooth results for all body types and genders.
Eyebrow Waxing
Precision shaping with our gentle elastic wax.
Facial Waxing
Upper lip, chin, sideburns — clean and comfortable.
Arm Waxing
Full or half arm — silky smooth results.
Visit Us
Hours & Location
Hours of Operation
The Experience
See What We Do
The iWAXu Difference
Why Guests Choose Us
Exclusive Elastic Wax Formula
Our premium all-natural hypoallergenic elastic wax is designed to be gentler on the skin and typically causes less redness than traditional wax. Some guests may still experience temporary redness or sensitivity depending on their skin type, medications, skincare products, or other contraindications.
Clean & Safe Standards
We use high-quality, all-natural cleaning and sanitation products and strict hygiene protocols — because your safety and comfort are always the priority.
Inclusive for Everyone
All genders. All bodies. All skin types. iWAXu was built from day one to welcome every guest without exception. To ensure proper scheduling, service expertise, safety, and comfort, we ask guests to book according to their current anatomy. Not sure which service is right for you? We're happy to help — just reach out before you book.
Experienced Professionals
Every member of our team is extensively trained in Jema's signature gentle elastic waxing technique — faster and less painful than traditional methods — bringing several years of hands-on experience to every appointment.
Affordable Quality
Premium products and professional results at prices that respect your budget. High quality doesn't have to mean high cost.
Trusted Since 2012
Over a decade of expertise, thousands of happy guests, and a reputation built on results and integrity.
for everybody.
What Guests Say
Google Reviews
5.0
20 reviews
Brittany S.
March 2026
"Val is incredible; patient, dependable, and extremely detail-oriented!"
malia v.
May 2025
"Valerie is one of the sweetest people I've ever met! I was so nervous for my first Brazilian, but as soon as I walked in she was so comforting and very gentle. It's been about 2 years coming to Valerie and I wouldn't have it any other way — she is genuinely the best."
Victoria M.
November 2024
"I highly recommend coming to Valerie for waxing! She is absolutely amazing and very professional. She creates a very comfortable atmosphere that always brings me back. She really listens to you during the whole process to make sure you are comfortable throughout."
Dionzia F.
March 2023
"Valerie is an amazing technician and very knowledgeable in skincare. I have always suffered from ingrown hairs and her recommendations have reduced it to a rare occasion as long as I keep up with my appointments."
Deborah C.
June 2025
"The business is on point. If you need a waxer, she is the one to go to. Valerie is a smooth waxer — she is the best at what she does."
Gabby A.
August 2022
"Valerie is the best, she is super detailed and takes her time, always communicates with me. Been going to her for about a year consistently and have never had any issues!"
Ready to get smooth?
Book Your Appointment at Riverview
Text or call us, or book online 24/7. New guests save $10 on their first visit.